Digital Smoothies are smart, innovative, bright sparks

We are a group of passionate creators and problem solvers
in digital transformation,AI, Ecommerce, Digital marketing, Software, website design and development, process optimisation, change management, and more.

Rania awad is the CEO and co-founder at Digital Smoothie

Rania Awad

CEO/Founder
Strategist, Entrepreneur, Technologist, Mum.

Liza Boston

Entrepreneur, VC, Founder, Connector, Artist

Kerstin Norburn

Ideas. Words. Videos

Micheline Chami

Process optimisation, ecommerce specialist, attention to detail

Adrienne Tilley-Lefèvre

Coach, Change expert, empathy activist, board gamer, Mum.

Clarissa Ramsey

Customer experience evangelist, mum

Michelle Lollo

Journalist, writer, storyteller

Join digital smoothie

Join us

Do you have what it takes to be a Smoothie?

Jason Robertson

Geek, web developer, tech lover

Britt James

Photographer, surfer, mum

Byron Kelly

Byron Kelly

Management & Strategy Consultant
Digital Transformations, M&As

Omar Besiso

Solutions Architect, Software Engineer, Philosopher

Megan Champion

Creator, Manifestor, Ideas Machine

David Williams

Data Nerd, Writer, Engineer

Matty Lawrence

Community builder, Space Maker, Brand definer

Joy Seng

API Integration Engineer, Technical & SEO writer, surfer.

Rachael Byrne

Community Engagement & Comms

Alex Boston

Project Management, Comms Expert

Ana Garcia web designer and UI/UX expert.

Ana Garcia

Graphic Design
Digital Focus
UI/UX

Picture of a smiling woman named Melanie Lepage who is a graphic designer at Digital Smoothie

Melanie Lepage

Graphic Designer
Animation
Surfer

Emily Arthur

Lean Process Specialist
Certified Master Black Belt
Chartered Accountant

The image features a circular portrait of a woman with fair skin and shoulder-length curly brown hair. She has a friendly expression, with a slight smile and warm, engaging eyes. She's wearing what appears to be a black top or dress. The background of the photo is blurred, focusing the attention on her. Her appearance is professional, suggesting that this could be a corporate headshot or professional profile image.

Philippa Abbott

Human centred designer
Organisational & systems transformation
Customer experience design

David Wingate

OmniChannel Marketing Specialist
Digital Marketing strategy & integration
Data analytics, CRM & marketing automation
Certified Hubspot Solutions Provider

Our Thoughts

Illustration of a stylized robot engaged in project management activities, depicted against a vibrant blue background. The robot, with a rounded red head, two dots for eyes, and a segmented hose-like arm, is interacting with various abstract elements representing project management tasks. These elements include speech bubbles, checkmarks, a gear symbolizing settings or configuration, a line graph indicating progress or analytics, and a question mark representing queries or issues. The text 'DIGITAL SMOOTHIE' is placed in the bottom left corner, suggesting the name of a company or product related to the graphic.

AI’s Evolution in Project Management: Promise, Challenges, and the Human Factor

In the ever-evolving realm of project management, the infusion of Artificial Intelligence (AI) heralds a transformative journey brimming with both promise and challenges. AI might be able to pass every exam – but it’s going to be a bumpy road for those holding on to its coattails.   Take the high-profile lawyer who used AI […]

An AII Bot scratching ts head in deep thought. Navy blue blackground.

Ecommerce Transformation 1998 to 2024

In the bustling corridors of the American University in Cairo, back in September 1998, I embarked on a seemingly straightforward project: to build an e-commerce site. What follows is the task list which was exhaustive and reflective of the era’s technological limitations: Designing for the past The website had to be meticulously planned to look […]

Main banner of the Riding the AI Wave blog showing a robot and several e-commerce icons

Navigating the AI Wave: Transforming the Role of E-commerce Professionals

In the dynamic realm of e-commerce, success hinges on adaptation, and today, we ride the AI wave. As a humble E-commerce expert (having worked in E-commerce for 20 years+), the infusion of Artificial Intelligence (AI) has profoundly shaped my typical workday, revolutionising the industry’s operational landscape. This transformative technology has not only altered my daily […]

AI: Survival of the fittest

AI: Survival of The Fittest

As the Founder and CEO of gender equity arts organisation, We Are Untold, and a Digital Smoothie Content Creator, I would describe my days as multifaceted multi-tasking. Currently, I am whisking up short film and podcast scripts, legal contracts, art installations, writing content, project managing and communicating with around fifty different contributors, alongside the development […]

David williams takes through every day AI use cases that we can all try today

From Science Fiction to Daily Assistance: Applying AI in the Workplace

When I was a boy, artificial intelligence was the realm of science fiction; computers that would hold conversations with us in perfect English, that would analyse strategies and forecast risk, and even that would give near-sentient life to awesome supercars that would carry us into dangerous spy missions and out again. Remarkably, here we are […]

A robot representing ChatGPT holding a pen to get ready to write content

ChatGPT Vs Human: Who wrote it best?

One of the things I do as a Smoothie is write. I write to engage. To simplify the complex. To tell stories and illuminate ideas. I mainly write for the spoken word. You know who else writes? ChatGPT. So I challenged us to go head to head. Write one paragraph on why to use ChatGPT […]

ChatGPT - A year in review

GenAI Adventures: A Year in Review

Hey there! So, you’re curious about the rollercoaster ride we’ve had with AI becoming as common as avocado toast, right? Well, grab a coffee, and let’s celebrate ChatGPT’s 1st birthday with a look back at highlights and lowlights from the last 12 months.

Engagement Strategies for Digital Transformation Success

Engagement Strategies for Digital transformation success

Using Data To Measure Your Strategic Success

I’ve done many things in IT in my 30-year career, but out of everything, it has constantly been unlocking the value of a company’s data. That has proven to be the most transformational. I’ve consolidated the infrastructures – applications, networks, phone systems, mail platforms, and more – of companies that have grown by merger and […]

The path to Pride isn’t straight

For many of us… coming to terms with who we truly are, accepting that and feeling pride is a long and tortuous journey. This is why Pride month is so important and why it’s important for people like me to be visible. What is Pride Month? “Pride Month” is a month-long celebration every June to […]

Customer Experience as the Centrepiece of Your Strategy

Humanising Technology Digital Smoothie’s vision is to humanise technology to benefit people, partners and the planet. When we engage with new clients, we often observe team members within organisations who are overwhelmed and stressed due to either the existing technology they are utilising no longer suiting the needs of the business or the lack of […]

Optimising processes to deliver your strategy

As a business owner or leader, having a clear vision and answering all the big questions is vital, such as your business’s core focus, values, marketing plan, and short- and long-term goals. However, are your processes efficient and scalable? Can they deliver your strategy? Is the technology in place adequate? Having a clear vision and […]

Imagery that explains your strategy

As the saying goes, a picture is worth a thousand words… Your brand imagery has the power to instantly tell your brand story, connect with your ideal customer, and uniquely appeal to their deepest desires.  Studies show that people understand images faster than words and remember them longer, and if there’s a discrepancy between what […]

Benefits of GatsbyJS For Headless Websites

What is a headless website? and what are the benefits of GatsbyJS? GatsbyJS is a popular JavaScript framework that is often used for developing static and headless websites.  A headless website is a website that separates the frontend (client-side) and backend (server-side) components. The frontend of a headless website is typically a static website, meaning […]

Website designs that articulate your stratgey

Website Designs That Articulate Your Strategy

You want a kick ass website designed to articulate your strategy leaving your customers knowing exactly what you are all about AND satisfied after visiting it, but don’t know where to start? Read on. If you’ve ever jumped onto a website, found exactly what you were looking for and even gone as far as to […]

How to create content that counts?

How To Create Content That Counts

You want to create content that counts but don’t know where to start? We’ve got you covered. French philosopher and writer Voltaire once said, “The secret of being boring is to say everything”. In other words, say too much and nobody will listen. It becomes noise. At least that is my take on it. I […]

How to brief content that meets your strategy goals

How To Brief Content That Meets Your Strategy Goals

Let’s talk cake. It’s your job to organise the cake for a big birthday. For that big moment, the singalong, the candle, the celebration. It’s a big deal. You got the name of a great baker, with amazing recipes, from a trusted friend. You & the baker chatted about cake flavours, fondants, toppings & how […]

What is a vision?

What’s In A Vision?

The destination and the journey. What is a vision? Is it that moment of realisation when you see that thing, that possibility, that idea that sparks something inside of you that creates knowing beyond the rational? For some, a crystal clear picture of what could be, should be and will be. So real and true […]

Building and communicating an inclusive strategy

Building and Communicating An Inclusive Strategy

I like to match words. It’s my jam. I also liked to match fruit and vegetables when I was a kid and imagine them getting married.. like avocados and mangoes (same same but different colour), and carrot and parsnip (which actually taste delicious when mashed together). So it’s serendipitous that I am now part of […]

Transform your culture in 5 minutes per week

Transform Your Meetings (& Your Culture) In 5 Minutes a Week

One of the greatest shifts of our generation is the desire to find a sense of purpose in the workplace. This has only been accelerated by the pandemic and is one of the drivers of ‘The Great Resignation’. Millennials and GenZ now make up most of the world’s workforce. They care less about security and […]

Is culture the missing piece from your strategy

Is Culture The Missing piece Of Your Digital Transformation Strategy?

Successful digital transformation relies on both culture and strategy. Here’s a short story that highlights how culture can impact strategy execution. As the lights came back on, I looked around and I thought to myself, ‘yep, we’ve nailed it!’. There was a palpable energy in the room. They were familiar faces to some. And it […]

Effective change management to hit your strategic goals

Effective Change Management For Digital Transformation

It’s great to recognise the importance of change management to hit your strategic goals. There is more to it than project management spreadsheets and scripted regular updates on technical releases. One of my clients provides an excellent case study of what happens when there isn’t a change management strategy, and how turn the ship around […]

Most common strategy mistakes

Four Common Strategy Mistakes

Here are four common strategy mistakes that I have observed over the years. But first, a word about strategy…and trifles. Many people think of a strategy as being an all-encompassing document with broad strategic objectives, loaded with buzzwords and lacking in detail. A good strategy should be like a trifle – layers of detail building […]

Mixing all the strategy key ingredients into a blender to produce a delicious digital smoothie

It ALL Starts with Strategy… And..

The importance of a clearly defined business strategy  The importance of a clearly defined AND executable business strategy has been the subject of many textbooks and university courses. What follows strategy setting is where many companies fall short. Strategy execution and culture alignment are just a few areas where companies fail.  The success rate of […]

Liza talking about Web3.0, metaverse and everything in between!

Are you interested in the latest technology trends? You need to listen to the latest Sisterhood club podcast with Liza Boston. Liza Boston is a Web 3.0 Venture Investor, Metaverse Entrepreneur, NFT Artist, Poet and a Smoothie! On this podcast she discusses the importance of why we need to encourage more women to enter the […]

Listen to Our Founder’s Story – on the Sisterhood Club Podcast

Thank you Pamela Caldwell and Georgie Hubbard for having me on the Sisterhood club podcast – I had a great time sharing my story with you and your listeners. Related Posts Our Work Work Bold design. Technical Prowess. Implementation excellence. Change making. Culture shaping. jQuery(“header section.header”)[0].setAttribute(“id”,”header-2″); jQuery(“header section.header”)[0].append(jQuery(“#header-body-2”)[0]); All Brand Development Change Management Read more […]

So your company culture is Toxic? Just put a sock in it.

The past few weeks I have been reflecting and speaking to a few of my colleagues and friends about the impact toxic cultures in companies can have  on people’s mental health, motivation (or lack of) and ultimately the bottom line. More specifically – the superficial actions that some leaders take to address employee dissatisfaction and […]

How’s your idea muscle going?

Do you know we have an idea muscle?  It might be hidden under blah and leftover 2020 stuff and busyness but it’s there. Just waiting… Years ago I read a great post by the accessibly smart James Altucher about how coming up with ideas is something we need to work at.  Regularly. His impetus to […]

Doing what’s right over what’s easy

When leading ourselves, others and our businesses, how can we better live our purpose and values? Clear the path to choose whats right over what’s easy.

When your values lose their meaning

Working as a team with the same North Star and shared motivations for problem solving is the ideal. What I see too often is a gap (sometimes a whole time zone) between what a company, a leader, a person says and what they do.

I have a dream…

The world is on fire. We have arrived in 2020 with a confusing unraveling of what it feels like to be human in the world. The time has come to heal and repair, to use our knowledge for the good of the planet and the people and to build the future we have imagined.

Why story telling matters…

Her stories mesmerised me; the energy in her storytelling rippled through me. She was like a giant glass of sparkling water overflowing with big, boisterous bubbles that snapped, crackled and popped with life and living.

Your Time starts Now…

It used to be called an elevator pitch.
Back when we rode elevators (that was so 2019)
That short conversation that explains an idea, product, business or person in such a clear and clever way that your audience immediately understands. And gets excited about it.