One of the greatest shifts of our generation is the desire to find a sense of purpose in the workplace. This has only been accelerated by the pandemic and is one of the drivers of ‘The Great Resignation’.

Millennials and GenZ now make up most of the world’s workforce. They care less about security and more about impact. They want to feel that they are using their skills for good. That they are making a difference and their work is valued and appreciated. Otherwise, they’ll leave for more meaningful pastures – or the good ones will at least.

The question that can transform your culture.

Not all companies are on the Patagonia trajectory – where all profits will now be used to combat climate change and protect undeveloped land around the globe. However, there is a simple question that can help inject a sense of purpose in your team.

“Tell me about a time you made a difference”

This is the question I recommend reflecting on in your regular team meetings. Spending the first 5 – 10 minutes of a meeting talking about the positive impact someone in the team has made instils a sense of pride in the individual. This has ongoing impacts for the individual and, in turn, the organisation.

Key tip: often these proud moments can make great content for the socials. Double win.

If your organisation has a clear purpose and articulated impact statement (regardless of the industry) you will find that staff can more easily come up with examples of pride that are directly related to their work. However, If your organisation is yet to articulate your core purpose (or why you do what you do), or you haven’t articulated an impact statement, then STOP what you’re doing and dial-a-Smoothie!

Enjoy Reading About Culture, Strategy & Digital Transformation?

Here are some articles that you might also enjoy:

It ALL Starts with Strategy… And..By Rania Awad

Four Common Strategy Mistakes By Byron Kelly

Effective Change Management For Digital Transformation By Adrienne Tilley Le-Fevre

Is Culture The Missing piece Of Your Digital Transformation Strategy? By Eugenie Rutherford

Related Posts
It ALL Starts with Strategy… And..
Mixing all the strategy key ingredients into a blender to produce a delicious digital smoothie

The importance of a clearly defined business strategy  The importance of a clearly defined AND executable business strategy has been Read more

Is Culture The Missing piece Of Your Digital Transformation Strategy?
Is culture the missing piece from your strategy

Successful digital transformation relies on both culture and strategy. Here's a short story that highlights how culture can impact strategy Read more

Four Common Strategy Mistakes
Most common strategy mistakes

Here are four common strategy mistakes that I have observed over the years. But first, a word about strategy...and trifles. Read more

Effective Change Management For Digital Transformation
Effective change management to hit your strategic goals

It’s great to recognise the importance of change management to hit your strategic goals. There is more to it than Read more

Doing what’s right over what’s easy

When leading ourselves, others and our businesses, how can we better live our purpose and values? Clear the path to Read more