Rania awad is the CEO and co-founder at Digital Smoothie

Rania Awad

Im a digital transformation business leader & strategist . A lover of all things technology and solving complex business problems.

My passion is helping people and businesses succeed.

I do this by sharing my knowledge and experience in entrepreneurship, business strategy, digital transformation, eCommerce and change management with select organisations and projects.

What gets Rania out of bed

My daughter – She has given me a new appreciation for early starts! Since becoming a mum – I genuinely want to do my part in making the world a better place and so every day I get out of bed excited to do my bit to achieve this big task.

Also a juicy digital transformation challenge that Im working to solve.

Who are Rania’s role models?

Any woman who has had to juggle work, family and unbearable cultural expectations.

What is the one social issue Rania would like to fix?

Breaking the vicious cycle of being born in a low socio-economic class and its impact on young girls – from lower standards of education, food and ultimately work opportunities.

Three words that describe Rania

Brave, Honest, Firecracker!

What smoothie Ingredient is Rania

I’m the keep-cup that holds all the smoothie ingredients!

Connect with Rania or book a meeting

Rania's Thoughts

ChatGPT - A year in review

GenAI Adventures: A Year in Review

Hey there! So, you’re curious about the rollercoaster ride we’ve had with AI becoming as common as avocado toast, right? Well, grab a coffee, and let’s celebrate ChatGPT’s 1st birthday with a look back at highlights and lowlights from the last 12 months.

The path to Pride isn’t straight

For many of us… coming to terms with who we truly are, accepting that and feeling pride is a long and tortuous journey. This is why Pride month is so important and why it’s important for people like me to be visible. What is Pride Month? “Pride Month” is a month-long celebration every June to […]

Mixing all the strategy key ingredients into a blender to produce a delicious digital smoothie

It ALL Starts with Strategy… And..

The importance of a clearly defined business strategy  The importance of a clearly defined AND executable business strategy has been the subject of many textbooks and university courses. What follows strategy setting is where many companies fall short. Strategy execution and culture alignment are just a few areas where companies fail.  The success rate of […]

Listen to Our Founder’s Story – on the Sisterhood Club Podcast

Thank you Pamela Caldwell and Georgie Hubbard for having me on the Sisterhood club podcast – I had a great time sharing my story with you and your listeners. Related Posts Liza Boston Entrepreneur, VC, Founder, Connector, Artist Kerstin Norburn Ideas. Words. Videos Micheline Chami Process optimisation, ecommerce specialist, attention to detail Adrienne Tilley-Lefèvre Coach, […]

So your company culture is Toxic? Just put a sock in it.

The past few weeks I have been reflecting and speaking to a few of my colleagues and friends about the impact toxic cultures in companies can have  on people’s mental health, motivation (or lack of) and ultimately the bottom line. More specifically – the superficial actions that some leaders take to address employee dissatisfaction and […]