I am an OmniChannel Digital Marketing Specialist with over 25 years experience. I specialise in marketing automation, Hubspot, Meta, Google, and Amazon. I love leveraging data analytics and CRMs to design seamless buying journeys.
Omnichannel Marketing strategy optimises a customer's buying journey across channels for a seamless brand experience, with improved lead generation & sales conversions.
I help our clients:
• AUDIT their digital footprint and opportunities,
• LEVERAGE their data and assets, and
• OPTIMISE their digital marketing strategy and marketing automation.
Think of me as your commercial and analytical marketing strategy partner with 25 years of FMCG retail, foodservice & e-commerce experience, here to help you make sense of your existing data and analytics and strategically deploy them for optimal returns on your marketing campaigns.
I am still shocked at how easy it is to significantly improve a brand's digital media performance and lead generation by leveraging the business's existing content, data, and customer insights.
This is before we start working on the larger opportunities of integration and marketing automation, which sometimes require some digital transformation investment.
What gets David out of bed?
My Son. Becoming a father has provided me a renewed passion to help people grow, achieve their goals and to share my learnings with the next generation.
Who are David's role model?
My mother, a Scottish woman of keen intellect who broke through the status quo 50 years ago as a female doctor in a country town. She taught me to never accept the status quo, and have an open ear and heart for those around you.
“Most people are limited by their own beliefs far more than the challenges in front of them.”
The “PENTIUM INTEL” chip brand team who recognised in the 1990’s after two decades of battling competitors as a B2B commodity product, a sticker visible on the computer would enable them to build a brand relationship directly with the end consumer.
What is the one social issue David would like to fix?
Interconnectedness of Society. I see a breakdown of communities in our ever-more time-poor and screen driven lives.
Living in St Kilda, I discovered a small group of dog owners who were using a common park. We connected and grew that community of 20 people to over 1,000 local dog owners to protect our access to public areas, represent a force to council and engage socially online and in person for improved pet/owner lifestyles.
Three words that describe David
Human Centric
Analytical
Fun
What smoothie Ingredient is David?
Bush Honey. Sweet and sticky with something a little different to elevate the other flavours.
I am a Lean process specialist who delivers customer-focused operational and technology transformations across enterprise-wide value chains. I love working with all types of teams and uplifting capability.
As a certified Master Black Belt and qualified Chartered Accountant with global experience, I use a strategic and commercial mindset to work at all levels within an organisation to drive change. I leverage my core skills of change management, customer-centric service design and automation to deliver process improvement and operational performance efficiency.
Some of my recent assignments include:
* Digital transformation process lead for global manufacturer covering Logistics, Supply Chain, Warehouse, Procurement, Fulfilment and Finance across Europe and Asia.
* Digital service and process lead for national digital ID solution working with a major Australian entity.
* Digital enablement process lead for a leading Australian university transitioning to a single global instance for all student services.
* Business process automation practice lead for a major utility company as part of their innovation and digital transformation strategy.
When I’m not working, I also enjoy travelling and studying. I have completed a Grad. Cert in International Development and recently when I was based in Santiago, a Diploma in Chilean Studies, which provided an interdisciplinary exploration of Chilean histories, cultures, literature, music, and films, as well as an overview of the country's politics, institutions, environmental policies, and social movements.
What gets Emily out of bed?
Family, friendship, art, music, conversation and the great outdoors
Who are Emily's role model?
Craig Foster, Jen Robinson, Mike Cannon Brookes, Kon Karapanagiotidis, Adam Bandt, Gillian Triggs – Australians who are all in different ways driving awareness of and working towards creating solutions to complex global issues and making a real difference in people's lives.
What is the one social issue Emily would like to fix?
Supporting the adaptation and transformation of our economy and culture to live with climate change.
Three words that describe Emily
Loyal,
Impassioned,
Curious
What smoothie Ingredient is Emily?
Passionfruit – I have a thick skin and am resilient but bring zest and energy to teams that I work with.
I bring ideas to life in a simple and powerful way. I specialise in branding and illustration but also love working on document layouts, print material, web design and animation.
With a keen eye for detail and a passion for creativity, I work closely with our clients to understand their unique needs and create designs that exceed their expectations. From branding and logos to print materials and digital assets, I have experience in a variety of design mediums and enjoy exploring new techniques and trends.
What gets Melanie out of bed?
Surfing, designing and learning!
What is the one social issue Melanie would like to fix?
Food quality, or the hard access to raw organic food without chemicals, excess sugar, fat etc.. as I think food is essential to living long and healthy lives.
Three words that describe Melanie
Curious, Courageous, Passionate.
What smoothie Ingredient is Melanie?
Mango, it's my favourite fruit.
I am a “jill-of-all-trades” kind of designer. Years ago, I was in a committed relationship with print, but it didn’t take long for me to fall in love with the digital design world. Since then, I spend most of my work life helping brands create their online presence through web design and development, UX/UI, logos, social media, email campaigns…and yes, I still visit with my first love, print.
What gets Ana out of bed
A comically large flat white and the pair of Magpies that have moved in next door.
Who are Ana’s role models?
My mates. I have the best people around me. A highly curated bunch of absolutely hilarious, smart go-getters, who don’t sugar-coat things and always drive me to be my best self.
What is the one social issue Ana would like to fix?
Violence against women. The stats in this country are frightening. No woman should fear for her life whilst simply trying to live it.
Three words that describe Ana
Kind, Funny, Curious.
What smoothie Ingredient is ANA?
Definitely (Ana) banana.
What do I do?
I’m a seasoned project management and communication expert with a knack for simplifying the complex. Picture me as the conductor of a symphony, orchestrating projects with finesse.
In my toolkit, you’ll find top-notch stakeholder management skills, finely tuned communication strategies, and a passion for making sure everyone’s on the same page. I thrive on turning stakeholder insights into actionable project plans, ensuring smooth sailing from start to finish.
I bring a sense of enthusiasm and positivity to every project. It’s not just about getting the job done; it’s about creating an atmosphere where collaboration thrives.
What gets me out of bed?
The ocean – my family swims all year round in the southern ocean. Brrrrr. The beauty and majesty of Mother Nature keep my feet grounded and remind me of my insignificance.
Who are your role models?
My sisters. My mother. My aunties. My daughter. I am at the stage in my life where I can see the unseen work and worth of female contribution to the world we live in. It inspires me daily.
If you could contribute to fixing one social issue – which one and why?
The fight against climate catastrophe keeps me up at night. The loss of biodiversity, the impact on vulnerable communities, mass extinction of species, apathetic politicians. It will be the biggest issue of our generation and those to come. I’d love to do more.
3 words that describe you.
Magnetic, Enthusiastic, Optimistic
If I was a smoothie ingredient, what would I be?
Frozen mango, every time. I am the ‘smooth’ in the smoothie.
Professionally, Rachael is a Community Engagement and Insight Manager with a background in Project Management and Coordination; however, her real passion lies in social media and engagement.
She is A fierce supporter of women's and LGBTQIA+ rights and has a keen interest in tech and SEO.
She has held firm to the belief that there are four key ingredients to her success: inclusivity, community, diversity, and kindness. Rach has found herself continuously inspired to regard these core values.
What gets Rachael out of bed
My Son… no, seriously, he wakes me up every morning. No alarms are needed in my house.
But my passion is community engagement. Bringing people together to make waves and get sh*t done.
Who are Rachael's role models?
Ruth Bader Ginsberg and Edith Windsor are who I’d say are my famous role models, but if we are talking about people who have inspired me personally, it would be my mum. When it comes to badass women thriving through adversity, she is top of my list.
What is the one social issue Rachael would like to fix?
Without a doubt, it would be something for LGBTQIA+ rights. As a rainbow community member, I have witnessed how far we’ve come and how far we still have to go.
If I could fix one thing, it would be equality and inclusion for all humans. Now wouldn’t that be amazing!
Three words that describe Rachael
Kind, Inquisitive, Loyal
What smoothie Ingredient is Rachael?
Raspberries – They make everything better!
Im an API Integration Engineer, Technical & SEO writer, surfer.
What gets Joy out of bed
I have always had a thing for finance and technology. Originally hailing from the fintech startup world, I moved on to work in banking at an enterprise level so that I could experience the scale of getting my work in front of millions of customers.
Fun facts about things I value:
Who are Joy’s role models?
Nature, Sky Brown, Oprah Winfrey.
What is the one social issue Joy would like to fix?
The global environmental crisis. I love surfing and free diving and have seen the devastating impacts of global warming, pollution and overfishing on our oceans.
Three words that describe Joy
Free-spirited, curious, independent
What smoothie Ingredient is Joy?
Grated fresh ginger – slightly peppery and sweet, with a spicy aroma 😉
Im a Community Builder, Space Maker, Vision Finder, Brand Definer, Impact Advocate, Word Scriber
What gets Matty out of bed
Working with motivated people, on great projects, to make awesome companies even more awesome.
Who are Matty's role models?
My role models are the people in my life that I have relationships of authenticity, depth and truth with. Relationships that require no preamble. I learn so much from them. And the many authors whose words inspire me.
What is the one social issue Matty would like to fix?
Belonging. When we are disconnected from ourselves and our community our wellbeing suffers. When we are connected and authentic, we can thrive personally and that flows outward to our community and natural environments.
Three words that describe Matty
Connect, Evolve, Play
What smoothie Ingredient is Matty
Most definitely Avocado!
My passion is helping organisations transform through technology and people and culture. I’ve worked with companies that spent huge amounts of time every month simply trying to understand their financial position last month, taking them to be in control of the levers and gears that influence their profitability next month. I’ve worked with companies where the IT team and management were disconnected and neither felt they understood the other, implementing the structure and values that bring about trust and confidence and make the IT team the backbone of the business.
What gets David out of bed
Working with motivated people, on great projects, to make awesome companies even more awesome.
Who are David's role models?
Alan Turing – the father of computer science, whose brilliant work on a programmable machine saved countless lives and ended World War II sooner. His persecution later in life was a terrible injustice and the world is poorer for it.
W Edwards Deming – who taught us quality cannot be an afterthought (aka “this garment was checked by inspector no. 5”) but must be built-in to the process.
Malala Yousafzai – who stood up for the right of women to education; she was cruelly shot in the head for espousing one of the most basic of human rights. Yet, she survived, and is the world’s youngest Nobel Peace Prize laureate and her work to help girls go to school and reach their full potential goes on.
What is the one social issue David would like to fix?
Climate change – not only is it a serious issue causing mass unprecedented weather events and destruction, but it shames me that in my youth the issue could have been tackled but was considered an extreme, fringe view and only the craziest of people would go on about it. It’s an issue that has been progressively becoming worse yet was mocked and ignored. There’s no way to change the past but we can sure change the future. The challenge is working out how we as individuals can bring about huge change.
Three words that describe David
Kind, Humorous and Curious
What smoothie Ingredient is David
Ok, I’m going to go with banana – not because I’m a little bananas at times, but because 9 out of 10 dieticians say I’m good for you 😀
OmniChannel Marketing Specialist
Digital Marketing strategy & integration
Data analytics, CRM & marketing automation
Certified Hubspot Solutions Provider
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Engagement Strategies for Digital transformation success
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When leading ourselves, others and our businesses, how can we better live our purpose and values? Clear the path to choose whats right over what’s easy.
Working as a team with the same North Star and shared motivations for problem solving is the ideal. What I see too often is a gap (sometimes a whole time zone) between what a company, a leader, a person says and what they do.
The world is on fire. We have arrived in 2020 with a confusing unraveling of what it feels like to be human in the world. The time has come to heal and repair, to use our knowledge for the good of the planet and the people and to build the future we have imagined.
Her stories mesmerised me; the energy in her storytelling rippled through me. She was like a giant glass of sparkling water overflowing with big, boisterous bubbles that snapped, crackled and popped with life and living.
It used to be called an elevator pitch.
Back when we rode elevators (that was so 2019)
That short conversation that explains an idea, product, business or person in such a clear and clever way that your audience immediately understands. And gets excited about it.
