I am an OmniChannel Digital Marketing Specialist with over 25 years experience. I specialise in marketing automation, Hubspot, Meta, Google, and Amazon. I love leveraging data analytics and CRMs to design seamless buying journeys.

Omnichannel Marketing strategy optimises a customer's buying journey across channels for a seamless brand experience, with improved lead generation & sales conversions.
I help our clients:
• AUDIT their digital footprint and opportunities,
• LEVERAGE their data and assets, and
• OPTIMISE their digital marketing strategy and marketing automation.

Think of me as your commercial and analytical marketing strategy partner with 25 years of FMCG retail, foodservice & e-commerce experience, here to help you make sense of your existing data and analytics and strategically deploy them for optimal returns on your marketing campaigns.

I am still shocked at how easy it is to significantly improve a brand's digital media performance and lead generation by leveraging the business's existing content, data, and customer insights.
This is before we start working on the larger opportunities of integration and marketing automation, which sometimes require some digital transformation investment.

What gets David out of bed?

My Son. Becoming a father has provided me a renewed passion to help people grow, achieve their goals and to share my learnings with the next generation.

Who are David's role model?

My mother, a Scottish woman of keen intellect who broke through the status quo 50 years ago as a female doctor in a country town. She taught me to never accept the status quo, and have an open ear and heart for those around you.
“Most people are limited by their own beliefs far more than the challenges in front of them.”

The “PENTIUM INTEL” chip brand team who recognised in the 1990’s after two decades of battling competitors as a B2B commodity product, a sticker visible on the computer would enable them to build a brand relationship directly with the end consumer.

What is the one social issue David would like to fix?

Interconnectedness of Society. I see a breakdown of communities in our ever-more time-poor and screen driven lives.
Living in St Kilda, I discovered a small group of dog owners who were using a common park. We connected and grew that community of 20 people to over 1,000 local dog owners to protect our access to public areas, represent a force to council and engage socially online and in person for improved pet/owner lifestyles.

Three words that describe David

Human Centric
Analytical
Fun

What smoothie Ingredient is David?

Bush Honey. Sweet and sticky with something a little different to elevate the other flavours.

 

Connect with David

I am a systems and human centred designer, creative thinker and change-maker that
has developed a unique and high impact strategy practice over 15 years of
professional experience. With demonstrated experience across industries within
organisational and systems transformation, customer experience design and strategic
development including a breadth and depth of experience in design research, service
design, fieldwork, strategy, digital experience and innovation. I love to work
collaboratively with my team, clients and users and am well experienced in co-design
and participatory processes. I am personable, highly adaptable and resilient, can
think on my feet, adjust quickly and value deeply what I do and why I do it.

What gets Philippa out of bed?

Through design we can build a better world.
Supporting clients and businesses to optimise their product and service offering and
build the future effectively together. I am passionate about social impact and climate
adaptation and building fruitful economic avenues and models to maximise good
whilst building healthy sustainable businesses.

Who are Philippa's role model?

Mike Cannon Brookes – Builds a billion dollar industry whilst being deeply invested in
changing the system and disrupting at scale through strategic intervention.

Vandana Shiva – working in the future of food for many years and a really amazing
and inspiring activist.

Bunker Roy – Barefoot College solar engineer model has now reached millions of
people. It shows that knowledge and entrepreneurial capacity is everywhere!

What is the one social issue Philippa would like to fix?

Climate adaptation. Climate is a social issue – from poverty and livelihood, food
supply and cost of living, housing, migration, biodiversity, wellbeing and mental
health.

Three words that describe Philippa

Creative,
Strategic,
Thoughtful

What smoothie Ingredient is Philippa?

Mango – tropical, delicious, bright, creatively prepare it like no other fruit.. and
makes all the other ingredients taste better!

 

Connect with Philippa

I am a Lean process specialist who delivers customer-focused operational and technology transformations across enterprise-wide value chains. I love working with all types of teams and uplifting capability.

As a certified Master Black Belt and qualified Chartered Accountant with global experience, I use a strategic and commercial mindset to work at all levels within an organisation to drive change. I leverage my core skills of change management, customer-centric service design and automation to deliver process improvement and operational performance efficiency.

Some of my recent assignments include:

* Digital transformation process lead for global manufacturer covering Logistics, Supply Chain, Warehouse, Procurement, Fulfilment and Finance across Europe and Asia.

* Digital service and process lead for national digital ID solution working with a major Australian entity.

* Digital enablement process lead for a leading Australian university transitioning to a single global instance for all student services.

* Business process automation practice lead for a major utility company as part of their innovation and digital transformation strategy.

When I’m not working, I also enjoy travelling and studying. I have completed a Grad. Cert in International Development and recently when I was based in Santiago, a Diploma in Chilean Studies, which provided an interdisciplinary exploration of Chilean histories, cultures, literature, music, and films, as well as an overview of the country's politics, institutions, environmental policies, and social movements.

What gets Emily out of bed?

Family, friendship, art, music, conversation and the great outdoors

Who are Emily's role model?

Craig Foster, Jen Robinson, Mike Cannon Brookes, Kon Karapanagiotidis, Adam Bandt, Gillian Triggs – Australians who are all in different ways driving awareness of and working towards creating solutions to complex global issues and making a real difference in people's lives.

What is the one social issue Emily would like to fix?

Supporting the adaptation and transformation of our economy and culture to live with climate change.

Three words that describe Emily

Loyal,
Impassioned,
Curious

What smoothie Ingredient is Emily?

Passionfruit – I have a thick skin and am resilient but bring zest and energy to teams that I work with.

 

Connect with Emily

I bring ideas to life in a simple and powerful way. I specialise in branding and illustration but also love working on document layouts, print material, web design and animation.
With a keen eye for detail and a passion for creativity, I work closely with our clients to understand their unique needs and create designs that exceed their expectations. From branding and logos to print materials and digital assets, I have experience in a variety of design mediums and enjoy exploring new techniques and trends.

What gets Melanie out of bed?

Surfing, designing and learning!

What is the one social issue Melanie would like to fix?

Food quality, or the hard access to raw organic food without chemicals, excess sugar, fat etc.. as I think food is essential to living long and healthy lives.

Three words that describe Melanie

Curious, Courageous, Passionate.

What smoothie Ingredient is Melanie?

Mango, it's my favourite fruit.

 

Connect with Melanie

I am a “jill-of-all-trades” kind of designer. Years ago, I was in a committed relationship with print, but it didn’t take long for me to fall in love with the digital design world. Since then, I spend most of my work life helping brands create their online presence through web design and development, UX/UI, logos, social media, email campaigns…and yes, I still visit with my first love, print.

What gets Ana out of bed

A comically large flat white and the pair of Magpies that have moved in next door.

Who are Ana’s role models?

My mates. I have the best people around me. A highly curated bunch of absolutely hilarious, smart go-getters, who don’t sugar-coat things and always drive me to be my best self.

What is the one social issue Ana would like to fix?

Violence against women. The stats in this country are frightening. No woman should fear for her life whilst simply trying to live it.

Three words that describe Ana

Kind, Funny, Curious.

What smoothie Ingredient is ANA?

Definitely (Ana) banana.

Connect with Ana 

What do I do?

I’m a seasoned project management and communication expert with a knack for simplifying the complex. Picture me as the conductor of a symphony, orchestrating projects with finesse.

In my toolkit, you’ll find top-notch stakeholder management skills, finely tuned communication strategies, and a passion for making sure everyone’s on the same page. I thrive on turning stakeholder insights into actionable project plans, ensuring smooth sailing from start to finish.

I bring a sense of enthusiasm and positivity to every project. It’s not just about getting the job done; it’s about creating an atmosphere where collaboration thrives.

 

What gets me out of bed?

The ocean – my family swims all year round in the southern ocean. Brrrrr. The beauty and majesty of Mother Nature keep my feet grounded and remind me of my insignificance.

 

Who are your role models?

My sisters. My mother. My aunties. My daughter. I am at the stage in my life where I can see the unseen work and worth of female contribution to the world we live in. It inspires me daily.

 

If you could contribute to fixing one social issue – which one and why?

The fight against climate catastrophe keeps me up at night. The loss of biodiversity, the impact on vulnerable communities, mass extinction of species, apathetic politicians. It will be the biggest issue of our generation and those to come. I’d love to do more.

 

3 words that describe you.

Magnetic, Enthusiastic, Optimistic

 

If I was a smoothie ingredient, what would I be?

Frozen mango, every time. I am the ‘smooth’ in the smoothie.

 

Connect with Alex

Professionally, Rachael is a Community Engagement and Insight Manager with a background in Project Management and Coordination; however, her real passion lies in social media and engagement.

She is A fierce supporter of women's and LGBTQIA+ rights and has a keen interest in tech and SEO.

She has held firm to the belief that there are four key ingredients to her success: inclusivity, community, diversity, and kindness. Rach has found herself continuously inspired to regard these core values.

What gets Rachael out of bed

My Son… no, seriously, he wakes me up every morning. No alarms are needed in my house.

But my passion is community engagement. Bringing people together to make waves and get sh*t done.

Who are Rachael's role models?

Ruth Bader Ginsberg and Edith Windsor are who I’d say are my famous role models, but if we are talking about people who have inspired me personally, it would be my mum. When it comes to badass women thriving through adversity, she is top of my list.

What is the one social issue Rachael would like to fix?

Without a doubt, it would be something for LGBTQIA+ rights. As a rainbow community member, I have witnessed how far we’ve come and how far we still have to go.

If I could fix one thing, it would be equality and inclusion for all humans. Now wouldn’t that be amazing!

Three words that describe Rachael

Kind, Inquisitive, Loyal

What smoothie Ingredient is Rachael?

Raspberries – They make everything better!

Connect with Rachael

Im an API Integration Engineer, Technical & SEO writer, surfer.

What gets Joy out of bed

I have always had a thing for finance and technology. Originally hailing from the fintech startup world, I moved on to work in banking at an enterprise level so that I could experience the scale of getting my work in front of millions of customers.

Throughout my career I’ve traversed across non-technical and technical roles. Now, I work at the intersection of my skills; blending my passions for APIs, automation, writing and mentoring junior engineers.

Fun facts about things I value:

  • I love digging into complex processes and creating automation flows
  • I enjoy writing technical documentation and SEO content (especially if it’s in the tech/finance/travel space)
  • I speak engineer but I can also explain things without technical jargons
  • I find meaning in mentoring juniors

Who are Joy’s role models?

Nature, Sky Brown, Oprah Winfrey.

What is the one social issue Joy would like to fix?

The global environmental crisis. I love surfing and free diving and have seen the devastating impacts of global warming, pollution and overfishing on our oceans.

Three words that describe Joy

Free-spirited, curious, independent

What smoothie Ingredient is Joy?

Grated fresh ginger – slightly peppery and sweet, with a spicy aroma 😉

Connect with Joy

Im a Community Builder, Space Maker, Vision Finder, Brand Definer, Impact Advocate, Word Scriber

What gets Matty out of bed

Working with motivated people, on great projects, to make awesome companies even more awesome.

Who are Matty's role models?

My role models are the people in my life that I have relationships of authenticity, depth and truth with. Relationships that require no preamble. I learn so much from them. And the many authors whose words inspire me.

What is the one social issue Matty would like to fix?

Belonging. When we are disconnected from ourselves and our community our wellbeing suffers. When we are connected and authentic, we can thrive personally and that flows outward to our community and natural environments.

Three words that describe Matty

Connect, Evolve, Play

What smoothie Ingredient is Matty

Most definitely Avocado!

Connect with Matty

My passion is helping organisations transform through technology and people and culture. I’ve worked with companies that spent huge amounts of time every month simply trying to understand their financial position last month, taking them to be in control of the levers and gears that influence their profitability next month. I’ve worked with companies where the IT team and management were disconnected and neither felt they understood the other, implementing the structure and values that bring about trust and confidence and make the IT team the backbone of the business.

What gets David out of bed

Working with motivated people, on great projects, to make awesome companies even more awesome.

Who are David's role models?

Alan Turing – the father of computer science, whose brilliant work on a programmable machine saved countless lives and ended World War II sooner. His persecution later in life was a terrible injustice and the world is poorer for it.

W Edwards Deming – who taught us quality cannot be an afterthought (aka “this garment was checked by inspector no. 5”) but must be built-in to the process.

Malala Yousafzai – who stood up for the right of women to education; she was cruelly shot in the head for espousing one of the most basic of human rights. Yet, she survived, and is the world’s youngest Nobel Peace Prize laureate and her work to help girls go to school and reach their full potential goes on.

What is the one social issue David would like to fix?

Climate change – not only is it a serious issue causing mass unprecedented weather events and destruction, but it shames me that in my youth the issue could have been tackled but was considered an extreme, fringe view and only the craziest of people would go on about it. It’s an issue that has been progressively becoming worse yet was mocked and ignored. There’s no way to change the past but we can sure change the future. The challenge is working out how we as individuals can bring about huge change.

Three words that describe David

Kind, Humorous and Curious

What smoothie Ingredient is David

Ok, I’m going to go with banana – not because I’m a little bananas at times, but because 9 out of 10 dieticians say I’m good for you 😀

Connect with David

Rania awad is the CEO and co-founder at Digital Smoothie

Rania Awad

CEO/Founder
Strategist, Entrepreneur, Technologist, Mum.

Liza Boston

Entrepreneur, VC, Founder, Connector, Artist

Kerstin Norburn

Ideas. Words. Videos

Micheline Chami

Process optimisation, ecommerce specialist, attention to detail

Adrienne Tilley-Lefèvre

Coach, Change expert, empathy activist, board gamer, Mum.

Clarissa Ramsey

Customer experience evangelist, mum

Michelle Lollo

Journalist, writer, storyteller

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Do you have what it takes to be a Smoothie?

Jason Robertson

Geek, web developer, tech lover

Britt James

Photographer, surfer, mum

Byron Kelly

Byron Kelly

Management & Strategy Consultant
Digital Transformations, M&As

Omar Besiso

Solutions Architect, Software Engineer, Philosopher

Megan Champion

Creator, Manifestor, Ideas Machine

David Williams

Data Nerd, Writer, Engineer

Matty Lawrence

Community builder, Space Maker, Brand definer

Joy Seng

API Integration Engineer, Technical & SEO writer, surfer.

Rachael Byrne

Community Engagement & Comms

Alex Boston

Project Management, Comms Expert

Ana Garcia web designer and UI/UX expert.

Ana Garcia

Graphic Design
Digital Focus
UI/UX

Picture of a smiling woman named Melanie Lepage who is a graphic designer at Digital Smoothie

Melanie Lepage

Graphic Designer
Animation
Surfer

Emily Arthur

Lean Process Specialist
Certified Master Black Belt
Chartered Accountant

The image features a circular portrait of a woman with fair skin and shoulder-length curly brown hair. She has a friendly expression, with a slight smile and warm, engaging eyes. She's wearing what appears to be a black top or dress. The background of the photo is blurred, focusing the attention on her. Her appearance is professional, suggesting that this could be a corporate headshot or professional profile image.

Philippa Abbott

Human centred designer
Organisational & systems transformation
Customer experience design

David Wingate

OmniChannel Marketing Specialist
Digital Marketing strategy & integration
Data analytics, CRM & marketing automation
Certified Hubspot Solutions Provider

Our Thoughts

Illustration of a stylized robot engaged in project management activities, depicted against a vibrant blue background. The robot, with a rounded red head, two dots for eyes, and a segmented hose-like arm, is interacting with various abstract elements representing project management tasks. These elements include speech bubbles, checkmarks, a gear symbolizing settings or configuration, a line graph indicating progress or analytics, and a question mark representing queries or issues. The text 'DIGITAL SMOOTHIE' is placed in the bottom left corner, suggesting the name of a company or product related to the graphic.

AI’s Evolution in Project Management: Promise, Challenges, and the Human Factor

In the ever-evolving realm of project management, the infusion of Artificial Intelligence (AI) heralds a transformative journey brimming with both promise and challenges. AI might be able to pass every exam – but it’s going to be a bumpy road for those holding on to its coattails.   Take the high-profile lawyer who used AI […]

An AII Bot scratching ts head in deep thought. Navy blue blackground.

Ecommerce Transformation 1998 to 2024

In the bustling corridors of the American University in Cairo, back in September 1998, I embarked on a seemingly straightforward project: to build an e-commerce site. What follows is the task list which was exhaustive and reflective of the era’s technological limitations: Designing for the past The website had to be meticulously planned to look […]

Main banner of the Riding the AI Wave blog showing a robot and several e-commerce icons

Navigating the AI Wave: Transforming the Role of E-commerce Professionals

In the dynamic realm of e-commerce, success hinges on adaptation, and today, we ride the AI wave. As a humble E-commerce expert (having worked in E-commerce for 20 years+), the infusion of Artificial Intelligence (AI) has profoundly shaped my typical workday, revolutionising the industry’s operational landscape. This transformative technology has not only altered my daily […]

AI: Survival of the fittest

AI: Survival of The Fittest

As the Founder and CEO of gender equity arts organisation, We Are Untold, and a Digital Smoothie Content Creator, I would describe my days as multifaceted multi-tasking. Currently, I am whisking up short film and podcast scripts, legal contracts, art installations, writing content, project managing and communicating with around fifty different contributors, alongside the development […]

David williams takes through every day AI use cases that we can all try today

From Science Fiction to Daily Assistance: Applying AI in the Workplace

When I was a boy, artificial intelligence was the realm of science fiction; computers that would hold conversations with us in perfect English, that would analyse strategies and forecast risk, and even that would give near-sentient life to awesome supercars that would carry us into dangerous spy missions and out again. Remarkably, here we are […]

A robot representing ChatGPT holding a pen to get ready to write content

ChatGPT Vs Human: Who wrote it best?

One of the things I do as a Smoothie is write. I write to engage. To simplify the complex. To tell stories and illuminate ideas. I mainly write for the spoken word. You know who else writes? ChatGPT. So I challenged us to go head to head. Write one paragraph on why to use ChatGPT […]

ChatGPT - A year in review

GenAI Adventures: A Year in Review

Hey there! So, you’re curious about the rollercoaster ride we’ve had with AI becoming as common as avocado toast, right? Well, grab a coffee, and let’s celebrate ChatGPT’s 1st birthday with a look back at highlights and lowlights from the last 12 months.

Engagement Strategies for Digital Transformation Success

Engagement Strategies for Digital transformation success

Using Data To Measure Your Strategic Success

I’ve done many things in IT in my 30-year career, but out of everything, it has constantly been unlocking the value of a company’s data. That has proven to be the most transformational. I’ve consolidated the infrastructures – applications, networks, phone systems, mail platforms, and more – of companies that have grown by merger and […]

The path to Pride isn’t straight

For many of us… coming to terms with who we truly are, accepting that and feeling pride is a long and tortuous journey. This is why Pride month is so important and why it’s important for people like me to be visible. What is Pride Month? “Pride Month” is a month-long celebration every June to […]

Customer Experience as the Centrepiece of Your Strategy

Humanising Technology Digital Smoothie’s vision is to humanise technology to benefit people, partners and the planet. When we engage with new clients, we often observe team members within organisations who are overwhelmed and stressed due to either the existing technology they are utilising no longer suiting the needs of the business or the lack of […]

Optimising processes to deliver your strategy

As a business owner or leader, having a clear vision and answering all the big questions is vital, such as your business’s core focus, values, marketing plan, and short- and long-term goals. However, are your processes efficient and scalable? Can they deliver your strategy? Is the technology in place adequate? Having a clear vision and […]

Imagery that explains your strategy

As the saying goes, a picture is worth a thousand words… Your brand imagery has the power to instantly tell your brand story, connect with your ideal customer, and uniquely appeal to their deepest desires.  Studies show that people understand images faster than words and remember them longer, and if there’s a discrepancy between what […]

Benefits of GatsbyJS For Headless Websites

What is a headless website? and what are the benefits of GatsbyJS? GatsbyJS is a popular JavaScript framework that is often used for developing static and headless websites.  A headless website is a website that separates the frontend (client-side) and backend (server-side) components. The frontend of a headless website is typically a static website, meaning […]

Website designs that articulate your stratgey

Website Designs That Articulate Your Strategy

You want a kick ass website designed to articulate your strategy leaving your customers knowing exactly what you are all about AND satisfied after visiting it, but don’t know where to start? Read on. If you’ve ever jumped onto a website, found exactly what you were looking for and even gone as far as to […]

How to create content that counts?

How To Create Content That Counts

You want to create content that counts but don’t know where to start? We’ve got you covered. French philosopher and writer Voltaire once said, “The secret of being boring is to say everything”. In other words, say too much and nobody will listen. It becomes noise. At least that is my take on it. I […]

How to brief content that meets your strategy goals

How To Brief Content That Meets Your Strategy Goals

Let’s talk cake. It’s your job to organise the cake for a big birthday. For that big moment, the singalong, the candle, the celebration. It’s a big deal. You got the name of a great baker, with amazing recipes, from a trusted friend. You & the baker chatted about cake flavours, fondants, toppings & how […]

What is a vision?

What’s In A Vision?

The destination and the journey. What is a vision? Is it that moment of realisation when you see that thing, that possibility, that idea that sparks something inside of you that creates knowing beyond the rational? For some, a crystal clear picture of what could be, should be and will be. So real and true […]

Building and communicating an inclusive strategy

Building and Communicating An Inclusive Strategy

I like to match words. It’s my jam. I also liked to match fruit and vegetables when I was a kid and imagine them getting married.. like avocados and mangoes (same same but different colour), and carrot and parsnip (which actually taste delicious when mashed together). So it’s serendipitous that I am now part of […]

Transform your culture in 5 minutes per week

Transform Your Meetings (& Your Culture) In 5 Minutes a Week

One of the greatest shifts of our generation is the desire to find a sense of purpose in the workplace. This has only been accelerated by the pandemic and is one of the drivers of ‘The Great Resignation’. Millennials and GenZ now make up most of the world’s workforce. They care less about security and […]

Is culture the missing piece from your strategy

Is Culture The Missing piece Of Your Digital Transformation Strategy?

Successful digital transformation relies on both culture and strategy. Here’s a short story that highlights how culture can impact strategy execution. As the lights came back on, I looked around and I thought to myself, ‘yep, we’ve nailed it!’. There was a palpable energy in the room. They were familiar faces to some. And it […]

Effective change management to hit your strategic goals

Effective Change Management For Digital Transformation

It’s great to recognise the importance of change management to hit your strategic goals. There is more to it than project management spreadsheets and scripted regular updates on technical releases. One of my clients provides an excellent case study of what happens when there isn’t a change management strategy, and how turn the ship around […]

Most common strategy mistakes

Four Common Strategy Mistakes

Here are four common strategy mistakes that I have observed over the years. But first, a word about strategy…and trifles. Many people think of a strategy as being an all-encompassing document with broad strategic objectives, loaded with buzzwords and lacking in detail. A good strategy should be like a trifle – layers of detail building […]

Mixing all the strategy key ingredients into a blender to produce a delicious digital smoothie

It ALL Starts with Strategy… And..

The importance of a clearly defined business strategy  The importance of a clearly defined AND executable business strategy has been the subject of many textbooks and university courses. What follows strategy setting is where many companies fall short. Strategy execution and culture alignment are just a few areas where companies fail.  The success rate of […]

Liza talking about Web3.0, metaverse and everything in between!

Are you interested in the latest technology trends? You need to listen to the latest Sisterhood club podcast with Liza Boston. Liza Boston is a Web 3.0 Venture Investor, Metaverse Entrepreneur, NFT Artist, Poet and a Smoothie! On this podcast she discusses the importance of why we need to encourage more women to enter the […]

Listen to Our Founder’s Story – on the Sisterhood Club Podcast

Thank you Pamela Caldwell and Georgie Hubbard for having me on the Sisterhood club podcast – I had a great time sharing my story with you and your listeners. Related Posts Rania Awad CEO/Founder Strategist, Entrepreneur, Technologist, Mum. Liza Boston Entrepreneur, VC, Founder, Connector, Artist Kerstin Norburn Ideas. Words. Videos Micheline Chami Process optimisation, ecommerce […]

So your company culture is Toxic? Just put a sock in it.

The past few weeks I have been reflecting and speaking to a few of my colleagues and friends about the impact toxic cultures in companies can have  on people’s mental health, motivation (or lack of) and ultimately the bottom line. More specifically – the superficial actions that some leaders take to address employee dissatisfaction and […]

How’s your idea muscle going?

Do you know we have an idea muscle?  It might be hidden under blah and leftover 2020 stuff and busyness but it’s there. Just waiting… Years ago I read a great post by the accessibly smart James Altucher about how coming up with ideas is something we need to work at.  Regularly. His impetus to […]

Doing what’s right over what’s easy

When leading ourselves, others and our businesses, how can we better live our purpose and values? Clear the path to choose whats right over what’s easy.

When your values lose their meaning

Working as a team with the same North Star and shared motivations for problem solving is the ideal. What I see too often is a gap (sometimes a whole time zone) between what a company, a leader, a person says and what they do.

I have a dream…

The world is on fire. We have arrived in 2020 with a confusing unraveling of what it feels like to be human in the world. The time has come to heal and repair, to use our knowledge for the good of the planet and the people and to build the future we have imagined.

Why story telling matters…

Her stories mesmerised me; the energy in her storytelling rippled through me. She was like a giant glass of sparkling water overflowing with big, boisterous bubbles that snapped, crackled and popped with life and living.

Your Time starts Now…

It used to be called an elevator pitch.
Back when we rode elevators (that was so 2019)
That short conversation that explains an idea, product, business or person in such a clear and clever way that your audience immediately understands. And gets excited about it.