One of the things I do as a Smoothie is write. I write to engage. To simplify the complex. To tell stories and illuminate ideas. I mainly write for the spoken word. You know who else writes? ChatGPT. So I challenged us to go head to head. Write one paragraph on why to use ChatGPT […]
Let’s talk cake. It’s your job to organise the cake for a big birthday. For that big moment, the singalong, the candle, the celebration. It’s a big deal. You got the name of a great baker, with amazing recipes, from a trusted friend. You & the baker chatted about cake flavours, fondants, toppings & how […]
- 27 January 2021
Do you know we have an idea muscle? It might be hidden under blah and leftover 2020 stuff and busyness but it’s there. Just waiting… Years ago I read a great post by the accessibly smart James Altucher about how coming up with ideas is something we need to work at. Regularly. His impetus to […]
- 28 October 2020
It used to be called an elevator pitch.
Back when we rode elevators (that was so 2019)
That short conversation that explains an idea, product, business or person in such a clear and clever way that your audience immediately understands. And gets excited about it.