Cobalt Health Digitisation Process

Established in 2003, Cobalt Health (Cobalt) is a growing, Australian-owned, family-run business selling mobility & healthcare equipment to customers in all sectors of the Health and Aged Care market. Cobalt Health, with fresh management at the helm came to us seeking to overhaul their customer experience, sales processes and expand into the eCommerce realm. Digital Smoothie responded by taking the client on a journey that included Strategy setting, solution design and Technology implementation. Through multiple workshops with the Cobalt team, we were able to document current state and define the team's pain points whilst also helping them imagine what the future can look like. We needed to tackle 3 main areas for optimisation:
  1. Master Data optimisation and management .
  2. Disconnected Systems.
  3. Introduce Ecommerce Capabilities.
Once the solution design was completed, we were able to make recommendations on the Technology stack to enable the change. Bigcommerce with B2B capabilities was selected as the E-commerce platform of choice for ease of implementation and configuration, as well as meeting the majority of Cobalt's future business use cases. An integration with the client's existing CRM, Salesforce was also implemented. A comprehensive change management program was also put in place which included documentation, training and team support during the design, build, go-live and post-go live phases.
Client Cobalt Health
project Digital Transformation with process optimisation and new B2B Ecommerce Platform
services Strategy, Process optimisation, Marketing, Design, Content, Coaching & mentoring
date December 20, 2023