Cobalt Health Digitisation Process
Established in 2003, Cobalt Health (Cobalt) is a growing, Australian-owned, family-run business selling mobility & healthcare equipment to customers in all sectors of the Health and Aged Care market. Cobalt Health, with fresh management at the helm came to us seeking to overhaul their customer experience, sales processes and expand into the eCommerce realm. Digital Smoothie responded by taking the client on a journey that included Strategy setting, solution design and Technology implementation. Through multiple workshops with the Cobalt team, we were able to document current state and define the team's pain points whilst also helping them imagine what the future can look like. We needed to tackle 3 main areas for optimisation:
- Master Data optimisation and management .
- Disconnected Systems.
- Introduce Ecommerce Capabilities.
Client Cobalt Health
project Digital Transformation with process optimisation and new B2B Ecommerce Platform
services Strategy, Process optimisation, Marketing, Design, Content, Coaching & mentoring
date December 20, 2023